Analytics Leadership · Monetization · Experimentation
Create teams that turn complexity into clarity
Analytics director turned consultant. I spent a decade scaling monetization, experimentation, and ML teams across gaming and ad-tech — hundreds of millions of users, nine-figure revenue decisions. Now I help smaller companies get the same leverage, leaner.
Decisions over dashboards
A good data product is a decision tool, not a vanity dashboard. I care about what reaches the room that acts on it.
People first
Analytics is a team sport. I create the conditions where analysts, scientists, engineers, and stakeholders do their best work together.
Built to outlast me
I design data practices that outlast the person who built them; documentation, governance, and clear ownership included.
Selected work
Open source · DemosNothing published yet.
Occasional notes
A few times a year on monetization, experimentation, and the craft of leading data teams. Personal notes aimed to reach you, a data practitioner, in a pragmatic way. No self promotion.
No notes published yet.